What is gwp in retail

It is proven effective in improving sales and market reach. Fashion giant Calvin Klein is just one of the many brands that had success in this promotional tactic. This promotion was spotted in Vietnam. Trends in the travel retail market are fast-changing. Encouraging customers to buy from you can be challenging. Buy 2 Ml fragrances and above to obtain the gift. Doing so is a smart move because the free item excites and incentivizes customers. High-Quality Bag Turns Heads — Offering a gift gives customers more reason to buy from you no matter how expensive the main item is.

As you can see, the bag looks sleek and high-end. It comes in a grey and charcoal color that suits both men and women.

Its modern style is perfect for travel and even work. Encourages People to Make the Purchase: Free gifts with purchase give shoppers more value for their money. And people always love deals where they can save a lot. Practical: Marketing managers love promotional branded bags.

One of the reasons for their popularity is that they are highly customizable. They can come in a variety of styles and designs. But what really makes designers tick is its practical value and immense marketing potential. When customers use their custom promotional bags , the brand is also being promoted indirectly to people they encounter.

Uphold Brand Image: Using muted colors lends a classy and expensive feel. This helps Calvin Klein to showcase the quality of their products. Showcase Your Brand- Bags allow merchandisers to showcase their brand any way they want. As such, we suggest creating something that upholds your image.

For instance, using bright colors to attract women and the younger market. Or creating a promotional toiletry bag for beauty products. The bag they offered is particularly appealing. It is a drawstring bag, which gives customers convenient access to their personal stuff. With bags, you will never run out of design ideas. How about adding security features for enhanced safety? Gifts that Complement Your Brand- The travel retail market can be categorized into food and confectionery, wines and spirits, perfumes and cosmetics, luxury goods, tobacco, and more.

Be sure to offer gifts that they can use together with your main selling products. For instance, make up bag for beauty products or wine aerator for wine. But besides protecting products, presentation foam also help reduce costs to your business. This is achieved through reducing product returns due to items being damaged even just aesthetically during transit.

Beyond this, minimising returns also helps foster customer loyalty your brand is perceived as reliable and of higher quality , and can help to drive repeat business aiding future sales. Foam inserts — unlike cardboard cradles and similar inserts — can be tailored precisely to your products. And whilst arguably the key benefit of this is to eliminate the damage as highlighted above, it also ensures that your retail gift packs appear of the highest quality.

Again, this is something that can be critical for high end and luxury brands that must convey a sense of the highest quality. Chances are, very few of your competitors are using foam insert for their Christmas gift packaging.

It may be because of the objections listed above. Whatever the reason, if you are the only brand using foam packaging inserts then your gift packs will instantly stand out from your competitors. This could help drive awareness and, ultimately, sales of your products. This versatility also makes it useful for brand consistency, if for example you sell products in a range of different packaging. Another benefit of including foam in your retail gift packaging is that it adds value to the end consumer.

What is meant by this, is that the recipient of the gift is much more likely to retain the packaging to store the products that they have been given on an ongoing basis. The aesthetic quality of foam makes it perfect for higher end and expensive products in particular, but works well in complimenting a huge range of products. If you are unsure of whether gift pack foam could work for your business, what volume you would need and the various options, please get in touch with a member of the GWP team who will be happy to discuss your exact requirements.

Is foam packaging bad for the environment? Ian is one of the founding Directors of GWP, using his broad knowledge acquired over more than 30 years to oversee new business strategy [Read full bio…].

Mon — Fri Search for: Go. Retail Gift Set Packaging — should you consider foam this Christmas? This guide provides: An overview of the UK Christmas gift set market The 5 main objections to using gift foam, and how you can overcome them 7 key advantages of foam packaging inserts How using foam can fit with your brand and existing packaging Please use the contents section to jump straight to your particular area of interest, or continue reading below for the full article.

The result? An increase in gifts tailored to these new-found pastimes. This is why many will stick with the tried and trusted seasonal packaging formats. Another criticism is that it cannot be branded. But this is actually incorrect. Foam inserts are also versatile in that they can be added to almost any form of packaging.

And finally, foam can provide a truly unique and high-class appearance. In short, it is perfect for retail gift set packaging. The answer should be a resounding yes! About the Author. If you are thinking of enhancing your seasonal sales using retail gift set packaging foam, see how GWP can help GWP Group.

Monday to Friday. GWP Group use cookies to improve your experience on our site and to show you relevant content. To find out more, please read our privacy policy and cookie policy. Manage consent. Close Privacy Overview This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website.

We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies.

But opting out of some of these cookies may affect your browsing experience. Necessary Necessary. Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. The cookie is used to store the user consent for the cookies in the category "Analytics". The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary".

The cookie is used to store the user consent for the cookies in the category "Performance". It does not store any personal data.